Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

Foretelling Bourbon’s Future

Market Watch • VOL. 42 NO. 6

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

THE BOOM CONTINUES • Following a decade of steady growth, America’s native spirit continues to post gains

CHILE’S CHALLENGE • A move toward quality and stronger pricing is happening, but it’s a long climb

Aged Elixirs • Rum suppliers look to aged offerings to spur growth

Bar Staple • Vodka will always have a place at the bar

Irish Whiskey Branches Out • Upscale extensions are taking the category to new heights

MAKING MOVES • New York State retailer Zachys is thriving with a new, expanded location and a robust auction business

BEER’S HOT BRANDS • Mexican imports and FMBs withstand industry trends

PREMIUM INGREDIENTS • As consumers continue to premiumize their spirits, they’re also looking for high quality extras

• BUYING THE • BARREL • Exclusive private-barrel Bourbons are a big business at retail, and other spirits are slowly joining the trend as consumers look for one-of-a-kind liquor offerings

Bona Fide Bartender • Tiago Amaral flaunts his years of experience at Deviation Distilling in Denver

Tiago Amaral’s Recipes1

Masters Of Mezcal • As interest in agave soars, mezcal bars are helping to increase consumer awareness

Up In Smoke • Rauchbiers and smoked beers appeal to a loyal niche of consumers

NEWS

ON THE MOVE

PARTING SHOT