Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

Rare Breed In California

Market Watch • MARKETWATCHMAG.COM • VOL. 43 NO. 11

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

A Winter Classic • Though it’s only popular for a brief portion of the year, eggnog is well-loved

A Look At Family Legacy • Celebrating its 50th anniversary, the family-owned J. Lohr Vineyards & Wines has persisted through economic downturns and global pandemics thanks to the foundation laid by its founder Jerry Lohr five decades ago

J. Lohr Gives Back

THE INTERVIEWS

2024 LEADERS AWARDS DINNER • MARKET WATCH MAGAZINE HONORS THE NATION’S TOP RETAILERS

LONG RUNNING SUCCESS • THESE “BLUE CHIP” SPIRITS, WINE, AND BEER BRANDS SHOWCASE LONGEVITY IN THE BEVERAGE ALCOHOL INDUSTRY

COGNAC FIGHTS BACK • After facing supply issues and losing share to Tequila, Cognac producers are embracing new strategies to restore growth

BRANDY’S NEW TAKES • After suffering years of declines, brandy marketers call for innovation to reinvigorate the category

FIERCELY Independent • For nearly 200 years, D.G. Yuengling & Son has remained America’s brewery

Introducing Shanken Ratings Network

Why We Taste Blind

New Flavor Frontier • Savory cocktails are pushing boundaries at the bar

Impact Marketing Seminar • The beverage industry’s leading lights convene in New York

From The Heart • At Albi in Washington, D.C., Alex Bookless honors Levantine ingredients

Caves Of Wonder • Walk-in beer coolers are adding value and driving sales at retail

News

ON THE MOVE

PARTING SHOT